In Search of the WOW effect: How To Take Customer Engagement to a Whole New Level

In Search of the WOW effect: How To Take Customer Engagement to a Whole New Level

When taken seriously by companies, customer engagement creates an amazing opportunity for businesses to get to know their customers, build long-term relationships with them, and ultimately enhance their business performance. To make it last, as in any other human relationship, creativity and innovation are the main ingredients to a successful formula says, Alexander Lopatine, Wysh, Chairman