AnswerDash Appoints William Colleran as New Chief Executive Officer

Former Impinj and Innovent CEO Will Drive Scale and Help AnswerDash Provide Breakthrough Online Contextual Help and Analytics to Enterprises

SEATTLE, June 3, 2015 /Marketwired/ -- AnswerDash, the world's leading provider of contextual help technology for the web, today announced the appointment of William Colleran, Ph.D. as its new chief executive officer, effective immediately. In his role at AnswerDash, Dr. Colleran will help fulfill the company's vision by driving revenue and capitalizing on AnswerDash's pioneering position in online contextual help for desktop and mobile websites.

This deepening of AnswerDash's executive team follows January's hiring of former vice president of product at Chef, Kevin Knoepp, as vice president of engineering, and February's announcement that AnswerDash's customers see 60% reductions in their support requests following adoption. Dr. Colleran's arrival enables AnswerDash to accelerate growth in all aspects of its business, including customer acquisition, revenue, infrastructure and scope of product.

Dr. Colleran brings over twenty years of experience in business leadership, marketing, finance and technology development to his role as CEO at AnswerDash. Most recently, he served for 14 years as CEO at Impinj, Inc., joining shortly after its founding and growing the company into the world's preeminent provider of ultra-high frequency RFID solutions. Prior to Impinj, Dr. Colleran was CEO at Innovent Systems, the leading provider of Bluetooth chips, which he sold to Broadcom Corporation in 2000 for $500 million.

"At AnswerDash, I see tremendous opportunity in helping businesses to dramatically improve their online customer engagement," said Colleran. "No other company has successfully delivered effective, online, self-service help with a cost-effective, scalable solution that is rich with analytics. I'm impressed with how much Jake, Andy and their team have accomplished so far, and I'm excited to work with them to make AnswerDash a huge success."

In his new role as chief scientist, co-founder and former CEO Jake Wobbrock, Ph.D. will drive product strategy and adoption of AnswerDash's service among new customers. Dr. Wobbrock co-founded AnswerDash with Dr. Andy Ko and Dr. Parmit Chilana out of research they conducted at the University of Washington Information School, where Dr. Wobbrock and Dr. Ko are tenured professors.

"Bill brings invaluable experience to the AnswerDash team," said Wobbrock. "He has a proven track record of dramatically growing companies and is well-positioned to help AnswerDash fulfill its mission of making interactive technologies more useful and usable. Bill's leadership will ensure we deliver the highest quality service to our customers and promote continued growth into new verticals. I'm excited to collaborate with Bill as we lead AnswerDash in its next phase of growth."

About AnswerDash

AnswerDash, the world's leading provider of contextual, self-service help for desktop and mobile websites, offers businesses tools to improve their online customer experience. AnswerDash's SaaS offering enables businesses to provide instant, context-sensitive help on their websites, reducing customer support costs, increasing sales and providing valuable insights into customers' needs. For web users on both desktop and mobile platforms, AnswerDash provides answers exactly where needed, turning more visitors into satisfied customers. For more information, please visit: www.answerdash.com.