Website Magazine Article
These days, successful businesses are the ones who can break down silos – the barriers that form over time which prevent the flow of communication across departments, stand in the way of sales and even prevent people from navigating easily across a website. In fact, according to the U.S. Department of Commerce, e-commerce businesses are losing about $4.8 billion per year because consumers can’t get the answers they need when and where they need them. The truth of the matter is that the average website visitor is confused, frustrated or uncertain over a dozen times per day while online.
What can you do about it?