The Average Internet User Has Changed
The face of the average internet user is changing every day, with more millennials - most of whom are “digital natives,” or people that grew up using and understanding digital technology - online than practically any other demographic. Think about it: when the internet first exploded, its users were learning how to use it for the very first time. It was a completely new way of operating and, essentially, a new language for everyone involved.
As both a professor and chief scientist at AnswerDash, I spend time around two groups of people that couldn’t be more different:
- Enterprise marketing, sales, and customer experience executives
- Nineteen year-old college students
The first group loses sleep over rising costs, whereas the second just loses sleep.