Some consumer products require a bigger and longer thought process in regards to purchases than others. One example of these products are tires. Reaching 2.6 billion units in sales in 2016, tires are an integral part of almost everyones daily life whether they own a car or not, yet they aren't often acknowledged until its time for replacements.
On average, 70% of customers abandon their online shopping carts. That’s quite the alarming statistic. What’s more, that statistic hasn’t changed in ten years. The problem continues to exist, mostly unchecked, even though technology does exist to solve these old problems.