5 Tips To Make Digital Payments Easier For Ecommerce

The payment is the painful part. Don’t make it any harder than it already is.

Retailers call it the moment of truth.

It’s that moment when a customer, finally, takes out their card and pays for an item. For many retailers, getting to this moment has been a long, arduous process filled with marketing, advertising, omnichannel touch points and several return visits from the potential customer.

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Topics: e-commerce, Shopping cart abandonment, security, digital payment, frictionless shopping, customer check-out

Why Visitors to your Site Rarely become Customers

Like me, you probably acquire an increasing amount of your goods and services online. Whether it’s Amazon for physical goods, or TurboTax for your tax bill, we’re spending a lot less time in brick and mortar stores, and a lot more time in front of screens entering our credit card numbers. But think back to your first Amazon purchase or the first time you submitted your taxes online. These were not low stress moments. Here you are, sitting in front of a screen, about to give your credit card to a faceless business you’ve never transacted with. You’re wondering:

  • Should you trust them?
  • Will your product arrive on time?
  • Will they do what they promised?
  • Is it worth the money?
  • What will they do with your personal data?
  • Will they still be around the next time you need to use them?
  • What’s their refund policy?
  • Does anyone I trust use this?
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Topics: Website Conversion Optimization, Customer Experience, Customer Service/Support, answerdash, FAQ, Shopping cart abandonment, Content, contextual self-service, sales conversion

You’re Still Not Combating Shopping Cart Abandonment the Right Way

On average, 70% of customers abandon their online shopping carts. That’s quite the alarming statistic. What’s more, that statistic hasn’t changed in ten years. The problem continues to exist, mostly unchecked, even though technology does exist to solve these old problems.

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Topics: increase conversion rates, help island, increase online sales, Shopping cart abandonment, faqs