Having an online business is not everything unless you are improving your user’s experience when they visit your website. Let us tell you some of the easy ways on how you can improve your website’s digital customer experience.
Brands are battling to provide superior experiences across channels to win over customers, but are too many focusing on the wrong metrics? Find out in this guest post if your business is ranking CX incorrectly.
“According to Gartner, customer experience (CX) – more than products or solutions – is the new battlefront for business, with 81% of marketers saying that by 2020 they expect to be competing mostly or completely on the basis of CX,” says Dana Eitzen corporate and marketing communications executive at Canon South Africa.
This is a 47-minute audio interview of renowned Customer Service & Experience expert Shep Hyken on ‘6 Strategies for Making Life Easier for Your Customers.’ The interview is taken by another well-known CX guru Dennis Snow.
Prospects and customers need to be addressed through multiple touchpoints, using the appropriate content and delivered through the right channels at the right time. So let’s take a look at some of the approaches — both current practices and those on the horizon — within the marketer’s arsenal.
“AI algorithms are powering massive amounts of calculations and decisions because they can find patterns in data, unseen to the naked eye. They're evolving technology in powerful ways that are enhancing our knowledge work,” says the CEO of 7FigureAutomation Mark Marcelletti.
In this new context, customer expectations are higher than ever. Particularly when it comes to their experience on eCommerce sites, users have no patience for any kind of friction or poor user experience (UX) - and they’ll bounce and go to your competitor’s site without batting an eyelash if your pages fall below their expectations.