Business-to-business customers are people too. An obvious truism? Perhaps, but you wouldn’t know it from the digital customer experience in B2B markets.
Today, once a sale is closed, many marketers consider their job (mostly) done. However, in the developing digital age, customer experience does not stop at that stage; this is just the first stage to a much broader Customer Lifetime Value (CLV). Learn how AI can remarkably help your business carry on the customer experience like it is a continues real-time service.
“According to Gartner, customer experience (CX) – more than products or solutions – is the new battlefront for business, with 81% of marketers saying that by 2020 they expect to be competing mostly or completely on the basis of CX,” says Dana Eitzen corporate and marketing communications executive at Canon South Africa.
This is a 47-minute audio interview of renowned Customer Service & Experience expert Shep Hyken on ‘6 Strategies for Making Life Easier for Your Customers.’ The interview is taken by another well-known CX guru Dennis Snow.
In this new context, customer expectations are higher than ever. Particularly when it comes to their experience on eCommerce sites, users have no patience for any kind of friction or poor user experience (UX) - and they’ll bounce and go to your competitor’s site without batting an eyelash if your pages fall below their expectations.
When you put content on your website, the whole point - or at least the hope - is that people are actually reading it and finding it relevant, useful, and interesting. Unfortunately, this is traditionally much easier said than done, since audience perception is difficult to gauge and, by extension, difficult to act upon. In this post, AnwerDash’s Customer Success Manager - Tyson Bundy - will tell us exactly how to craft content which is loved and read by your audience.
Did you know that almost every business has the same first customer? It’s a fact. Although few entrepreneurs realize it, their first customer is their first employee, and this truth alone should make business leaders look at both sides of the customer service coin: External and internal customer service.
When taken seriously by companies, customer engagement creates an amazing opportunity for businesses to get to know their customers, build long-term relationships with them, and ultimately enhance their business performance. To make it last, as in any other human relationship, creativity and innovation are the main ingredients to a successful formula says, Alexander Lopatine, Wysh, Chairman