6 Customer Experience Lessons I've Learned as an Experienced CCO

Here are 6 most important customer service lessons I've learned during my career as a CCO in numerous enterprise ventures. You will find these lessons amazingly helpful if you are also a major in customer service industry. Let's begin! 


Leading a customer experience transformation is a lot of work! And let me tell you, from the heart, that the paranoia and anxiety you’re feeling is very normal. We all have it, the minute we get this role, we feel we’re on a tread mill, and we all feel like we’re not doing enough.

So realize this, and use it to your advantage. Set long and short term goals for yourself and your team so you always have a check-in point with what you’d like to achieve.


In my books, I write about the force of the internal power core. But in actuality, this is the person inside of your organization who not only gets what you’re trying to do, but can actually swing with you in the right direction to get the work done across the organization.

If you don’t find that person and don’t start to “do the dance” with them initially, it will always be a challenge. Find that person and get them on your team; know who to dance with.


You know, I learned this the hard way. In the beginning of my work, I was this crazy Italian girl who was so passionate about transforming the customer experience, but I didn’t always explicitly connect this type of work to its impact on the business – the bottom line.

I know you probably already know this, but it’s one of those things I wish I knew immediately. It’s important that in addition to sharing the small wins you gain for your team, that you ring the money bell! It’s imperative that you let your C-Suite know how you’re contributing value and impacting the bottom line.


Is it real, or is it Memorex? Do you remember those old Memorex commercials? In it, Ella Fitzgerald sings, hits a high note, and breaks the glass. The ad ultimately shows us that the singing in fact was played from a Memorex cassette, and not a live version of Ella. Memorex’s sound was so good, but — not the real thing.

That leads me to ask this question, is your leadership commitment real or is it lip service? So, to be sure it’s not lip service, here’s what you need to do within six months of your job: ask for something, ask for an action item, ask to change a policy, ask for leaders to put their own skin in the game. If they don’t, won’t, or can’t, then you’ve got a decision to make.

You’ve got to determine if this is the right work or not, and if this is the right place for you to do your work. A big part of our job sometimes is knowing when to pick up our marbles and go.


Another thing that I learned the hard way is to not let yourself become the Velcro man. In our anxiety, in our push to get things done, we will start saying yes to everything, including all of those meeting invites.

Don’t do this! It will randomize you; it will cut off your path and you will immediately be known as the fix it person instead of the strategy person to guide your company to another way of earning growth and uniting the organization.


Finally, it’s important to know that with this work, you need to shine a light on others. This can’t be about having a big spotlight on you. If you don’t shine a light on others, it won’t be part of the ethos of the organization.

I typically call this, “checking your ego at the door”. Get people involved and then put that spotlight back on them. If you’re talking about a great thing that occurred from somebody’s suggestion, let them present it.

When a CX leader has the ability to step out of the spotlight, they actually become more indispensable. Unfortunately, this may seem counter-intuitive to many, but it’s what helps bring people and teams together.

This article is written by Jeanne Bliss

Jeanne Bliss.jpg

Jeanne Bliss is the Founder and President of CustomerBliss, and the Co-Founder of The Customer Experience Professionals Association.

She is one of the foremost experts on customer-centric leadership and the role of the Chief Customer Officer. A consultant and thought leader, Jeanne Bliss guides C-Suite and Chief Customer Officer clients around the world toward earning the right to business growth and prosperity, by improving customers’ lives. See more of her writings at her official blog