It turns out that G. Pettie was WRONG when it comes to your customers and your website. What you don't know actually really can hurt the success of your website and your conversion rate. Jake Wobbrock, our CEO, recently wrote a guest post for the HubSpot blog on this exact topic:
As I think about building a successful, converting website utilizing customer self-service princples, there are 3 main points Jake's post highlights:
Your potential customers likely have far more questions about your website and content than you think they do.
Currently, it is far too hard for people to get help on most websites.
There is a huge opportunity for you to improve your customers' experience and your conversion rate by making it easier for your customers to help themselves.
Check out Jake's blog post on HubSpot, and let me know what you think, and if you want to learn even more, we enjoy this free e-book that goes into detail on the 5 things you need to do to enable customer self-service on your website.